Off
So we had our marketing “offsite” today, which is always an interesting day because theres so much… hmm how do you say it, so many half ideas and good intentions. But sadly the resolutions I hope to walk away from a meeting like that with are rarely if ever there.
We did decide on two “big” goals for the department
1. Expand audiences
2. Be more strategic
I know..
I think the problem is not our problem but its a problem with the idea of doing this “big” picture meetings is that the bigger the picture the less tangible the results.
Even know we talked all day it never felt like there was time to go into anything really specific, some specific problems were brought up, but specific resolutions werent.
I shouldnt poo pooing the whole process because I do think these types of things are valuable, and I think some of the conversation was actually really good, it just feels like maybe we really need 2 days, or even 3 to make some breakthroughs. We get close to the edge but never really go over it
The one really good takeaway that I can see, however, is this idea of trying to do department by department marketing plans. In hindsight its amazing we got this far without them and some real good can come out of them, but again, vague.
Hopefully we keep filling in the details
