Join us?
Tomorrow we have a big meeting to discuss the future of our membership program.
It should be an interesting discussion because we so rarely take the time to look back and evaluate instead of just plowing forward full steam ahead.
I expect a couple of things to come out of it:
Treating the thrift and bookstore programs more like loyalty programs
Overall goal with this population is to shop more regularly, but donations dont have to outway benefits given,
Free trials, and materials highlighting savings and benefits
Treating our direct mail pieces more philanthropic
Overall goal from this group is a profitable donations program
Buy a brick, more client story, $60 buys this, less focus on deals
Focus in bringing down overal cost of healthcare. $60 spend on healthcare at housing works saves medicaid $120.
All of the above reads like random notes but I’m not sure I see much concrete changes in this…we’ll see tomorrow I guess.
