Advertising to the hard to reach
After working for 7 years in a marketing department I just put together my very first advertising plan.
We’d done random ads here and there when things were offered to us for free but Housing Works has never really been in the position to commit $$ in advance to advertising.
Its been an interesting exercise, especially considering the audience we want to reach. Instead of advertising our thrift shops or our catering company we are talking about advertising our healthcare clinics to homeless and low-income people living with HIV and AIDS.
But what newspapers do the homeless read?
What websites do they read?
Are there any?
