Eviting the world
So we finalized our evite for the Design on a Dime benefit today, scheduled to go out the world first thing in the morning, check it out
http://www.housingworks.org/newsletter/evite/design-on-a-dime-2010/
Earlier in the week our web developer realized we never fully copied over all of our registered users on shophousingworks.com to salesforce.com and onto the newsletter lists. So he wrote a script to finish it and now we are at almost 50,000 addresses getting this evite first thing tomorrow.
We also sent out almost 6,000 printed invites all over the city.
The goal is to sell 500 hundred tickets, more than 150 of which are already sold.. so that only 350 more tickets so thats just over .5% response rate.
Seems like if we dont, the problem isnt get the world out, its the product itself.
Maybe $150 is always going to be to high for most?, maybe what we need is not more saturation but better targeting, more personal asks. 1000 phone calls would probably more effective than 50,000 emails for something like this.
